Top 5 Beauty Retail Apps in the Netherlands: Q3 2024 Performance

In the third quarter of 2024, the top beauty retail apps in the Netherlands displayed varied performance metrics, with some apps showing notable trends in downloads and active users. Here's a closer look at how these apps fared, based on Sensor Tower data.

Rituals Home & Body Cosmetics saw fluctuating weekly downloads, starting with around 3.3K in early July, peaking at 11.7K in the first week of September, and then stabilizing to approximately 4.3K by the end of the quarter. The app maintained a steady base of weekly active users, beginning with 17.5K, spiking to 25.3K in early September, and concluding the quarter at 19.8K.

Mein dm experienced a steady increase in weekly downloads, reaching a high of 4.7K in early September before tapering off to 2.6K by the end of the quarter. Active users consistently grew over the quarter, starting at 19.4K and peaking at 24.6K in mid-September before slightly dropping to 22K.

CHARLOTTE TILBURY had an initial surge in downloads with 26.2K in the first week of July, followed by a steady decline, ending the quarter with 315 downloads. Active users mirrored this trend, starting at 22.1K and decreasing to 9.3K by the end of September.

Parfumerie Douglas maintained relatively stable weekly downloads, averaging around 3K throughout the quarter, with a slight increase to 3.6K in late September. The app's active users hovered around 20K, with minor fluctuations, ending the quarter at 19.3K.

Etos had consistent weekly downloads, with numbers ranging from 2.5K to 3.3K, finishing the quarter at 2.9K. The active user base showed a small decline from 14.3K at the start of the quarter to 13.8K by its conclusion.

For more detailed insights and data, visit Sensor Tower.